Asking how much a video production or photo shoot costs is much like asking how much it costs to buy a car! There isn’t just one correct answer. Are you looking for a McLaren or do you just want a sturdy, mid-sized car? Just like buying a car, you figure out your needs and your budget. Then you try to find the car within your budget that best meets your needs. A rate sheet is however available to give you a general idea of the cost for your project.
How Is The Cost Estimated?
Like buying a car, the higher your budget, the better your end result. Look at any high-budget film nominated for Best Visual Effects Oscar
, then compare it to a locally produced car commercial. Most of the time, you can’t possibly spend as much as a blockbuster, VFX film. But, knowing your budget will help us figure out how to approach the project.
These area a few questions we ask in order to provide an estimate of your photography or video production cost:
- Who do you want to watch these videos? (Clients? Investors? Customers? Your employees?)
- How is this being distributed? (Broadcast, publication, internet, internally)
- What message or idea would you like communicated?
- Do you need to interview someone? (CEO, president, managers, etc.)
- How long is the video expected to be? (This largely depends on its purpose, and the audience.)
- Do you need live action coverage?
- Do you need any special graphics, VFX or animations?
- Do you need professional actors / models?
- What locations will we be shooting in and will we need to get permits?
- Do you need extensive wardrobe and make-up components?
- Do you need to use licensed music?
- What’s your budget?
People always seem reluctant to answer the question about budget. We don’t just ask because we want to know how much money we have to play with. We ask because we need to know what you want and what you have to spend. We can find out how to set up the video production to meet as many of the goals for your project as possible, without the production costs exceeding budget. If your budget is more than the estimated cost of the project, we’ll tell you.