Periodically, I’m asked some version of “How can I help you?” – No matter if it’s a friend, colleague, or comparatively random person asking, I never have a good answer. Because we have the process backward. In consulting the first thing I ask is “What are your goals?” If I know goals I’ll tell you how I can help.
With that in mind here are my goals, others can possibly help me. I hope people around me will also create lists like this as it will help me to help you.
I want solid marketing consulting leads, projects and job offers
Helping to market products is how I earn well over 80% of my income. I do a fair bit of product consulting, some paid speaking or writing, but for now helping companies improve marketing is most of my income. As you can imagine being able to pay my bills and feed myself is important to me.
I want to write and be published in each of the following, at least once (or once more).
I want a PAID column for a publication
My current rate for feature length editorial is $0.15 a word. I want a publication that will pay me this amount and allow me to have a(n at least) monthly column on a consistent topic. The distribution of the publication isn’t my main concern, but want a place a good editor where the outlet takes pride in quilty content. This goal is to have a place I write for consistently as a true columnist.
I want more product focused consulting work
I’ve been moving away from strictly marketing consulting for a lot of reasons. I want to land more product focused consulting work. I’d like for 2017 to be the year at least 50% of my work is product focused. I do consider marketing where I have meaningful input on the product side to be product focused. But I hope to be fully out of marketing agency style work in two years.
I want more speaking gigs on video
I still speak on marketing, however, those are less frequent and I’m more likely to expect to be paid than in the past. I want to move away from speaking on marketing and follow a Henry Rollins style story telling format. I plan to workshop the content till I can do a speaking tour. But out of well over 150 speaking gigs, I have video of about three. I want to have 10 – 15 recorded speaking gigs.
I want to create more video content
It wasn’t many years ago I wanted to be the next Steven Spielberg, I won’t get to do that, because of J.J Abrams. But I still love video production and I’m competent on camera. I’m also dyslexic and writing is not my best format. Therefore I want to create more video content.
I want to travel
I’ve traveled more than many and less than other. One thing I know I want to travel more. I want to take on projects that allow me to work and earn a living while seeing more of our world. I want to take on projects that let me or better yet require me to travel. I want to live for extended periods in countries other than the U.S…
This is the majority of goals I have that I feel others can help me with.