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  • Is Online Ads Management A ‘High Demand’ Skill?’

    Is Online Ads Management A ‘High Demand’ Skill?’

    Every “learn that high demand skill [online ads]” course is bull shit. How do I know? Because I’ve run an absolutely obscene amount of digital ads, and I just had to explain to a VP of marketing that advertising online is actually still relevant. I’ve been managing client ads since 2013, and I’ve run well…

  • How-To Course Market Saturation Index

    How-To Course Market Saturation Index

    People often love simple correlation metrics, in part because (aside from post hoc fallacies, like more ice cream means more murder), correlation can be an easy indicator of a broader trend. My favorite correlation metric example is the Hot Waitress Index, so dubbed by Hugo Lindgren in an article for New York Magazine. Lindgren’s point,…