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  • My Writing About Musk Isn’t About Musk

    My Writing About Musk Isn’t About Musk

    It seems like I’ve been writing a lot about Elon Musk. Objectively I, and most other writers have been. I cannot speak for others, but for me Musk is just an object lesson in the bad part of startup land. I’ve been around startups since I was a teenager. I’ve seen so many gallons of…

  • Is Online Ads Management A ‘High Demand’ Skill?’

    Is Online Ads Management A ‘High Demand’ Skill?’

    Every “learn that high demand skill [online ads]” course is bull shit. How do I know? Because I’ve run an absolutely obscene amount of digital ads, and I just had to explain to a VP of marketing that advertising online is actually still relevant. I’ve been managing client ads since 2013, and I’ve run well…

  • Online Gurus Are Beyond Parody

    Online Gurus Are Beyond Parody

    I used to make videos mocking the folks you see in ads on YouTube, Facebook, Instagram, etc. selling you some form of info product. I had to stop, because, while standing in front of a U-Haul place and talking about the haters who will claim I the great, “Dutch Ovens” don’t own all these trucks,…