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  • How Companies Scare Away Job Seekers

    How Companies Scare Away Job Seekers

    Most articles about hiring or getting hired are from the perspective of the business. These articles will either advise job seekers how to apply or will attempt to mentor a crop of inexperienced hiring managers and HR minions on how to screen for the best candidates. This post is from the perspective of job seekers to…

  • 5 Pieces of Etiquette for Startups Approaching Advisors

    5 Pieces of Etiquette for Startups Approaching Advisors

    We’re coming upon the end of the year and a lot of people are planning to take the next steps toward starting a company. I can’t back that with statistics, but as a guy running a marketing agency, I’ve been having a lot of meetings with startup founders who would like help and advice. I…

  • My Writing About Musk Isn’t About Musk

    My Writing About Musk Isn’t About Musk

    It seems like I’ve been writing a lot about Elon Musk. Objectively I, and most other writers have been. I cannot speak for others, but for me Musk is just an object lesson in the bad part of startup land. I’ve been around startups since I was a teenager. I’ve seen so many gallons of…

  • Is Link Building A Waste Of Time In 2020?

    Is Link Building A Waste Of Time In 2020?

    “Link building is a waste of time for SEO” – At least, that is the claim made by an “SEO expert” on LinkedIn. But is link building a waste of time for better search ranking in 2020? Absolutely not.  When Google started, they set themselves apart from other search engines by using off-site factors to…