Search results for: “”
-
Uber CEO Finally Tries Using The Product
Wall Street Journal profiled Uber CEO Dara Khosrowshahi last week. The WSJ of late is a combination of absurdly solid news briefs, mind-numbing opinion, and PR fluff. The profile of Khosrowshahi fell into the latter category. The scene stealer in that article is the fact that Khosrowshahi hadn’t used the driver app until just a…
-
Most Marketing Books are Crap
Most marketing books are crap, and broadly speaking, most business books suck too. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical of most business books, I’m focusing this beating on marketing books only. Out of a sampling of books on marketing; it’s common to see a…
