Play Bigger, Book Review

In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors.  In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the […]

The Four, Book Review

Written by Scott Galloway, “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” reads like the highest aspiration of the edgy business book genre. Flipping to any page, and putting a finger on any sentence gives you about a 70% chance of reading an (at least semi) meaningful insight, wrapped in a warm […]

Most Marketing Books are Crap

Most marketing books are crap, and broadly speaking, most business books suck too. Listen to this post read by Mason Pelt. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical of most business books, I’m focusing this beating on marketing books only. Out of a sampling of […]

Moonwalking with Einstein, Book Review

Moonwalking with Einstein is a delightful read offering a solid overview of memory techniques. I normally finish a book before recommending it, but the day I started reading I’d told at least six people to check it out. A few days later when I finished I considered it one of the best pieces of participatory […]