I’m Mason Pelt, I write about the intersection of marketing and culture. If you want to hire me to write words for your publication contact mason [at] masonpelt dot com.
I also work for Push ROI, please direct inquiries for advertising, production and UX work accordingly.
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- Autor and Activist Cory Doctorow
- Of Interest Newsletter Mike Wehner
- Writer Oliver Bateman
- Data Geek Conspirador Norteño
The AI industry is heavily capitalized, and reliant on smoke and mirrors. Calls for regulation and open letters asking for a pause in AI research from leaders of AI companies make headlines every few months. These are not circulating out of genuine fear, they are self aggrandizing, and honestly monopolistic. In under a year, artificial…
Software is replacing artists and writers who enjoy their work while warehouse staffers pee in bottles to make quota. AI is turning into a shitty anti-utopia. As I write this, the Writers Guild of America (WGA) has been on strike for 28 days. In a negotiation with the Alliance of Motion Picture and Television Producers…
The content units mindset makes AI replacing human writers inevitable. This AI future won’t just replace writers, when the goal is churning out more content units, ever cheaper, every creative is on the chopping block. The sword that will cut their jobs is being forged with their work.
The advertising economy is starting to resemble a collection of interconnected multi-level marketing schemes. Some kind of intermediary firm sits atop each pyramid brokering the serving of ads to eyeballs. Under that are ad agencies, and tech firms that work on sales and bid management. The bottom are ad buyers, perhaps too few to sustain…
This goes out to freelancers and those who run professional service companies. Are you building a business or helping others build theirs? It can be both. But that requires awareness, caution, and focus.
People absorb information passively. Humans can, of course, intently study; but few can fully switch off passive learning. This gives advertising incredible power over people they do not recognize. I vividly remember a multi-month period in my childhood when headlines about Tylenol overdoses dominated the nightly news. I also remember Aleve’s commercial saying, “Just two…
To greatly paraphrase Tolstoy, you can explain anything to a complete ding dong if they know nothing about the topic, but you’ll fail to explain it to the greatest minds if they start with any preconceptions. Cognitive bias is powerful. People will pay more for a worse product if they think the brand is better.…