Once the youngest living person, now a grown, adult human with interests, hobbies, and random achievements; just like most people. Want to know more?
Hi, I’m Mason Pelt!
I’m an avid juggler, who used to do standup and work on indie films. But I have an addiction to eating, so, I now work in advertising for Push ROI. I’ve managed a lot (over $100 million) of worth of paid media spend while working with multiple ad agencies, including Push ROI. My official Push ROI bio is here if you care.
I’m a Board Member for Project HAND UP, a nonprofit organization that created the majority of Covid19 public service announcements in Kenya. I’m also a writer with work appearing in outlets around the web. There is another Mason Pelt in Florida. I’m NOT HIM, it’s very important you know that.
My first career was in video & photo production, mostly creating news segments, corporate videos, and editorial spreads. I started, really young, but I did some cool things. My work has been seen on ABC, CBS, Dallas Morning News, and others. I remember feeling super honored as a teenager getting my National Press Photographers Association card.
It’s been some time since I aspired to be Carl Bernstein, Steven Spielberg or George Carlin. I’m still a freelance writer and my work has appeared in various publications, including TechCrunch, Venture Beat, SiliconANGLE. With articles syndicated to Business Insider and HackerNoon. I’ve committed random acts one could generously call “journalism”. I still occasionally get to work as a producer, photographer or interviewer. And while my career isn’t currently compatible with a comedy club stage, I hope I’ll be back.
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Recent Blog Posts
- AI Will Break Online Search
AI is going to give super powers to Blackhat SEO, breaking online search as we know it. RIP magic box at the top of the browser where we all reflexively type “how to [blank]”, “[blank] near me”, “best [blank] Reddit”, and anything else we seek […] - Human-AI Interaction Is A Partnership Based on Blind Trust
People express a lot of fear when it comes to AI. Some worry AI will grow superhuman and kill us all. Others are concerned that AI lead automation will displace over 100 million workers and devastate the economy. Honestly, either may happen because the simple truth of AI is […] - Advertising Scams With MrBeast and Cory Doctorow
Every digital advertising platform wants more revenue and less expense. Policing ad quality is an expense, whereas advertising, whether the purpose is legitimate or not, generates revenue. Only when the economic incentives shift due to public outrage, demands from large advertisers or investor pressure will the companies in a position to stop advertisements of scams do something. - Add Value, Not Noise: An Orwellian Social Media Post
Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re using. To […] - Apocalyptic Myths And The Horrible Reality Of AI
A mythology of artificial super intelligence has dominated the conversation about AI since the 80s. Constant media coverage of AI as if it’s a dark and threatening abyss likely to usher in an apocalypse is impacting how AI is developed, clouding the discourse when people bring up real flaws in the current generation of AIs. - How Gawker Media Once Kept Silicon Valley In Check
At one time, Valleywag part of Gawker served as a tattletale hall monitor for the startup community. But since Peter Thiel sued the publication out of existence, the startup world has run amok without media coverage until hundreds of millions of dollars are involved. That’s a problem for the entire ecosystem. - Why Google Search Sucks And A Tribute To Neil Gaiman
Google grants access to information kings didn’t have 50 years before. I have consumed so much content, books, podcasts, movies, articles, songs, and possibly the Ph.D. thesis of a woman from Chesapeake. I cannot remember it all. Like most, I’ll occasionally use Google to find […]
