The Four, Book Review

Written by Scott Galloway, “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” reads like the highest aspiration of the edgy business book genre. Flipping to any page, and putting a finger on any sentence gives you about a 70% chance of reading an (at least semi) meaningful insight, wrapped in a warm […]

YouTube Audience Retention Now Shows Organic and Paid

For those who don’t know, YouTube recently started showing some new Audience Retention data. You now see separate retention for organic and the different types of TrueView Advertising. One of the things I notice is that YouTube seems to only give you an Average View Duration for organic. This is a new feature, so I can’t speak to what […]