Tag: archetype of a bad marketing book

  • Play Bigger, Book Review

    Play Bigger, Book Review

    In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors.  In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the…