Tag: branding
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BuzzFeed News And Twitter Blues
To greatly paraphrase Tolstoy, you can explain anything to a complete ding dong if they know nothing about the topic, but you’ll fail to explain it to the greatest minds if they start with any preconceptions. Cognitive bias is powerful. People will pay more for a worse product if they think the brand is better. […]
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Brands As People, People As Brands
People strive to be brands creating a loss of self, and often a loss of any potential brand. Brands try to be people, in programmatic and contrived ways. Both are organic as a Twinkie asking how the fellow kids are doing.
On a call for a long-dead startup building its empire on Google+, someone, a person, objected to being paid to appear in a commercial promoting a class they sold because of how it would impact their brand. They were a chef, not a famous one. But in July of 2011, they had quickly amassed a following of about 6,000 in under a month on the hot emerging social network that was Google+, and they believed fame was on the horizon. -
How-To Course Market Saturation Index
People often love simple correlation metrics, in part because (aside from post hoc fallacies, like more ice cream means more murder), correlation can be an easy indicator of a broader trend. My favorite correlation metric example is the Hot Waitress Index, so dubbed by Hugo Lindgren in an article for New York Magazine. Lindgren’s point, […]
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Why I Stopped Calling Myself A Consultant
When someone asked what my job was, I used to tell them I was a “Consultant”. This was an accurate title. I worked with companies, largely on digital marketing, video, and product planning. I’ve stopped using the title, however, and should have given it up sooner. A few years ago, a client told me I […]
