Tag: consulting
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Why I Stopped Calling Myself A Consultant
When someone asked what my job was, I used to tell them I was a “Consultant”. This was an accurate title. I worked with companies, largely on digital marketing, video, and product planning. I’ve stopped using the title, however, and should have given it up sooner. A few years ago, a client told me I…
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Most Marketing Books are Crap
Most marketing books are crap, and broadly speaking, most business books suck too. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical of most business books, I’m focusing this beating on marketing books only. Out of a sampling of books on marketing; it’s common to see a…
