Tag: Dylan Mulvaney
-
Woke Companies Aren’t Going Broke
The goal of so-called woke companies is to make money. Outrage or praise are just attention units, and the companies are amoral. I just published about why I think Bud Light’s association with Dylan Mulvaney, and the conservative backlash is effective marketing. Mulvaney has 10 million followers on TikTok, 1.8 million on Instagram. Honestly that’s…
-
Get Woke, Gain Earned Media Coverage
Get woke go broke, rhymes. It is, however, a stupid criticism nearly every time I’ve heard it applied to a company’s advertising. The exceptions are when the criticism of wokeness is a criticism of the messaging and placement. Or when a company is truly ideologically motivated, but the latter is rare. In almost every example…
