Tag: Incorporated Society of British Advertisers

  • The Advertising Pyramid Scheme

    The Advertising Pyramid Scheme

    The advertising economy is starting to resemble a collection of interconnected multi-level marketing schemes. Some kind of intermediary firm sits atop each pyramid brokering the serving of ads to eyeballs. Under that are ad agencies, and tech firms that work on sales and bid management. The bottom are ad buyers, perhaps too few to sustain…