Play Bigger, Book Review

In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors.  In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the […]

Not Every Company Is A Tech Company

MIT, CNBC, Wall Street Journal, and others are declaring every business is a tech company now. Listen to this post read by Mason Pelt. Technology is pervasive in all businesses and saying “every company is a tech company” makes a sexy headline. It’s like the new version of pronouncing email dead; while untrue, it’s easy […]