Tag: Play Bigger

  • Books of 2019

    Books of 2019

    Happy New Year, and new decade! I started last year with many ambitious goals, and I failed most of them. I intended to read at least 36 books in 2019 and only completed 14, oh well. For those interested these are the books I read over 2019: Manufacturing Consent: The Political Economy of the Mass…

  • Play Bigger, Book Review

    Play Bigger, Book Review

    In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors.  In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the…

  • Most Marketing Books are Crap

    Most Marketing Books are Crap

    Most marketing books are crap, and broadly speaking, most business books suck too. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical of most business books, I’m focusing this beating on marketing books only. Out of a sampling of books on marketing; it’s common to see a…