In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors. In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the […]
Tag Archives: Positioning
Most Marketing Books are Crap
Most marketing books are crap, and broadly speaking, most business books suck too. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical of most business books, I’m focusing this beating on marketing books only. Out of a sampling of books on marketing; it’s common to see a […]