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Why is Self-improvement Bad When it’s Biohacking?
After looking at The Atlantic’s take on Twitter’s CEO, Jack Dorsey’s fasting; I’m getting tired of the way some publications stand against well… self-improvement. I realize some of the Silicon Valley bros make it an easy target. But “biohacking” is self-improvement, backed by science. Sometimes biohacking is also pseudoscience, and other times just crazy measures that…
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My Concept of Ownership in Business
To me ownership is the single most important concept in business and, although equity is important, I’m not talking about actual shares or percentages of a company. I’m talking about empowering employees, partners, and coworkers to be able to make decisions. Ownership equates to control. If you want those you work with to ever be…
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Please Steal My Scope of Work. I Want You to Have it.
I started freelancing at the ripe old age of 13. I knew nothing about running a business, had no idea how to pitch or bid a project, and my knowledge of contract law was lacking to say the least. But that was all fine. I was just happy to have any work from people who were willing…
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Do We Need Laws For Net Neutrality?
I’ve always supported the ideas behind Net Neutrality. A free and open internet where internet service providers would serve all sites at the best available speed and not charge websites for preferential treatment (faster speeds). For the record, I also support Santa Claus serving ALL children with the best toys his elves can churn out,…
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Search Engine Usability — Stop Thinking of SEO
Search engine optimization is not just about bringing traffic to your site. Fundamentally you are helping to solve a usability problem for the search engine. Most marketers think of SEO the wrong way. Spend 15 minutes at a Digital marketing conference and you can hear dozens of people talking about SEO from the perspective of…
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Recognize Bad Clients Early
If you’ve never heard of Pareto’s Principle, it’s an economic principle saying; 20% of something is always responsible for 80% of the results. Or more simply, that 20% of your clients will be responsible for 80% of your work. When this number is commensurate with income, meaning 20% of your clients = 80% of your…
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Working With a Video Production Company in the World of YouTube?
I work mostly with small companies and start ups doing what we will abstractly call “marketing”. Most of the time, I end up doing online marketing and media production. My background is as a photographer, cinematographer and editor; so I tend to make original videos and photos big parts of a social and search marketing strategy.