If you’ve never heard of Pareto’s Principle, it’s an economic principle saying; 20% of something is always responsible for 80% of the results. Or more simply, that 20% of your clients will be responsible for 80% of your work. When this number is commensurate with income, meaning 20% of your clients = 80% of your [...]
Using Navigator To Review Images In Photoshop
The Navigator tool in Photoshop is one of my favorites and it seems to be largely unknown. Most of the time, I see people review images by zooming in to view the image at full resolution, moving around to look at different areas, and zooming back out to see the entire image. The problem with that is you can easily get lost in the image and end up [...]
How To Find Royalty Free Music for Your Video Online
Anyone doing professional ( or even personal) videos knows that licensing music can get expensive and that sometimes just getting record labels to respond to your emails can take an act of God. So to get that perfect sound for your videos, do you just toss licensing out the window and buy the song off iTunes? No! You'd get a take down [...]
YouTube Audience Retention Now Shows Organic and Paid
For those who don’t know, YouTube recently started showing some new Audience Retention data. You now see separate retention for organic and the different types of TrueView Advertising. One of the things I notice is that YouTube seems to only give you an Average View Duration for organic. This is a new feature, so I can’t speak to what [...]
How I Process My Photos As Of 2013
I've had a few people of late ask me how I process my photos. So, I thought I'd wright a quick blog post explaining my process--what software I use and when. I do all my photo work between Lightroom and Photoshop. For the people who assume I use Photoshop for everything and just use Lightroom as a catalogue, I don't; I do [...]
How Blacklist Word from YouTube Comments
For those who haven't heard YouTube just rolled out a new comment system. They still have a few bugs to work out, but I'm not here to complain. I'll let the guys from LittleshyFiM explain Everything Wrong With Google+ Youtube Update in 1 Minute or Less and leave my comments out of it. Hopefully Google get's most of these problems fixed quickly. All problems [...]
Working With a Video Production Company in the World of YouTube?
NOTE: This was originally published in September 2012 on the Mean Creativity blog. As that site is no lounger maintained it was re published here. My rates and types of projects have changed, but not my billing philosophy. I work mostly with small companies and start ups doing what we will abstractly call "marketing". Most of the [...]