Tag: Coca-Cola

  • Ad Fed Brains, And Other Stories

    Ad Fed Brains, And Other Stories

    People absorb information passively. Humans can, of course, intently study; but few can fully switch off passive learning. This gives advertising incredible power over people they do not recognize. I vividly remember a multi-month period in my childhood when headlines about Tylenol overdoses dominated the nightly news. I also remember Aleve’s commercial saying, “Just two…

  • BuzzFeed News And Twitter Blues

    BuzzFeed News And Twitter Blues

    To greatly paraphrase Tolstoy, you can explain anything to a complete ding dong if they know nothing about the topic, but you’ll fail to explain it to the greatest minds if they start with any preconceptions. Cognitive bias is powerful. People will pay more for a worse product if they think the brand is better.…