Search results for: “”

  • Get Woke, Gain Earned Media Coverage

    Get Woke, Gain Earned Media Coverage

    Get woke go broke, rhymes. It is, however, a stupid criticism nearly every time I’ve heard it applied to a company’s advertising. The exceptions are when the criticism of wokeness is a criticism of the messaging and placement. Or when a company is truly ideologically motivated, but the latter is rare. In almost every example…

  • Apocalyptic Myths And The Horrible Reality Of AI

    Apocalyptic Myths And The Horrible Reality Of AI

    A mythology of artificial super intelligence has dominated the conversation about AI since the 80s. Constant media coverage of AI as if it’s a dark and threatening abyss likely to usher in an apocalypse is impacting how AI is developed, clouding the discourse when people bring up real flaws in the current generation of AIs.

  • AI-Generated Articles: A Party Trick With Dangerous Consequences

    AI-Generated Articles: A Party Trick With Dangerous Consequences

    AI is far from the science fiction vision. But generative pre-trained transformer (GPT) AIs like ChatGPT are now mainstream. GPT processes a tremendous amount of existing text, essentially reading millions of articles and books, “learning” how to generate human-like writing. For an example of how it works and how far into general awareness the tech…