Advertising Scams With MrBeast and Cory Doctorow
Every digital advertising platform wants more revenue and less expense. Policing ad quality is an expense, whereas advertising, whether the purpose is legitimate or not, generates revenue. Only when the economic incentives shift due to public outrage, demands from large advertisers or investor pressure will the companies in a position to stop advertisements of scams do something.
How Gawker Media Once Kept Silicon Valley In Check
At one time, Valleywag part of Gawker served as a tattletale hall monitor for the startup community. But since Peter Thiel sued the publication out of existence, the startup world has run amok without media coverage until hundreds of millions of dollars are involved. That’s a problem for the entire ecosystem.
Is Online Ads Management A ‘High Demand’ Skill?’
Every “learn that high demand skill [online ads]” course is bull shit. How do I know? Because I’ve run an absolutely obscene amount of digital ads, and I just had to explain to a VP of marketing that advertising online is actually still relevant. I’ve been managing client ads since 2013, and I’ve run well […]
Looking At Conspiracy Theories From Inside Someone Else’s Foil Hat
Walking a mile in someone else’s shoes, they say, is the best way to understand them. Last week, I donned a foil hat and took to Twitter. I wasn’t out to understand conspiracy theorists – I was sarcastically mocking them. But now I do better understand how the fringes are drawn to conspiracy theories. In […]
Why I Stopped Calling Myself A Consultant
When someone asked what my job was, I used to tell them I was a “Consultant”. This was an accurate title. I worked with companies, largely on digital marketing, video, and product planning. I’ve stopped using the title, however, and should have given it up sooner. A few years ago, a client told me I […]
The Chaotic Language of Art
A friend asked for help promoting an “amazing and underrated artist” on display at a Dallas museum. Over coffee, we crafted a press release for Igor Samsonov‘s exhibit. I’d never met or heard of Samsonov before, but his work was indeed amazing. The visual depth of every painting is striking. Scenes and subjects have an […]