Looking At Conspiracy Theories From Inside Someone Else’s Foil Hat
Walking a mile in someone else’s shoes, they say, is the best way to understand them. Last week, I donned a foil hat and took to Twitter. I wasn’t out to understand conspiracy theorists – I was sarcastically mocking them. But now I do better understand how the fringes are drawn to conspiracy theories. In […]
A Christmas Carol Is Propaganda To Keep The Poor Happy
The story of a man whose last name is synonymous with miserly and his dealings with three Christmas specters is iconic. The best-known work of Charles Dickens must be A Christmas Carol — immortalized in Felt by the Muppets, with homages in seemingly every sitcom ever on TV. All who know the story, see the […]
Is Everyone You Disagree With An Evil Idiot?
Everything you believe is correct, and everyone who disagrees is a moron. This is the new reality, and I will affirm your beliefs without knowing them because this is not an individual affirmation; it’s a mantra used by all points of view. Did the biologist hurt your feelings? Well, they’re an idiot, and if you […]
Is Link Building A Waste Of Time In 2020?
“Link building is a waste of time for SEO” – At least, that is the claim made by an “SEO expert” on LinkedIn. But is link building a waste of time for better search ranking in 2020? Absolutely not. When Google started, they set themselves apart from other search engines by using off-site factors to […]
How-To Course Market Saturation Index
People often love simple correlation metrics, in part because (aside from post hoc fallacies, like more ice cream means more murder), correlation can be an easy indicator of a broader trend. My favorite correlation metric example is the Hot Waitress Index, so dubbed by Hugo Lindgren in an article for New York Magazine. Lindgren’s point, […]
Partner Or Employee With Extra Steps?
This morning I saw a post by Paul O’Brien titled “A VC is asking 6% for acting as an advisor…” – My first thought, that is some b******t – O’Brien agreed. His post is well worth reading, and it lead me down another thought pathway. When you give out a lot of equity, you are […]
Why I Stopped Calling Myself A Consultant
When someone asked what my job was, I used to tell them I was a “Consultant”. This was an accurate title. I worked with companies, largely on digital marketing, video, and product planning. I’ve stopped using the title, however, and should have given it up sooner. A few years ago, a client told me I […]