Facebook Remarketing Using The Native Pixel

Facebook remarketing is one of the most effective tactics I've used. having  done retargeting on Facebook, for several years now, using Perfect Audience (Acquired by Marin Software) or Adroll. But now the barrier to entry for one of the best Facebook marketing tactics has gotten a lot lower thanks to Facebook's native pixel. This is [...]

Recognize Bad Clients Early

If you’ve never heard of Pareto’s Principle, it’s an economic principle saying; 20% of something is always responsible for 80% of the results. Or more simply, that 20% of your clients will be responsible for 80% of your work. When this number is commensurate with income, meaning 20% of your clients = 80% of your [...]

Using Navigator To Review Images In Photoshop

The Navigator tool in Photoshop is one of my favorites and it seems to be largely unknown. Most of the time,  I see people review images by zooming in to view the image at full resolution, moving around to look at different areas, and zooming back out to see the entire image. The problem with that is you can easily get lost in the image and end up [...]