Category: Audio

  • AI Enabled Greed And Stupidity

    AI Enabled Greed And Stupidity

    The content units mindset makes AI replacing human writers inevitable. This AI future won’t just replace writers, when the goal is churning out more content units, ever cheaper, every creative is on the chopping block. The sword that will cut their jobs is being forged with their work.

  • The Advertising Pyramid Scheme

    The Advertising Pyramid Scheme

    The advertising economy is starting to resemble a collection of interconnected multi-level marketing schemes. Some kind of intermediary firm sits atop each pyramid brokering the serving of ads to eyeballs. Under that are ad agencies, and tech firms that work on sales and bid management. The bottom are ad buyers, perhaps too few to sustain…

  • The Business of Helping Build Businesses

    The Business of Helping Build Businesses

    This goes out to freelancers and those who run professional service companies. Are you building a business or helping others build theirs? It can be both. But that requires awareness, caution, and focus. 

  • HackerNoon Doesn’t Respect Writers

    HackerNoon Doesn’t Respect Writers

    Today HackerNoon deleted not only my profile, and every article I’ve published on the site; they also deleted every article that referenced me. The reason for the erasure is a dispute about canonicalization for syndicated content. It’s as dumb and disrespectful to writers as it sounds. I syndicated multiple stories to HackerNoon with a correct…

  • BuzzFeed News And Twitter Blues

    BuzzFeed News And Twitter Blues

    To greatly paraphrase Tolstoy, you can explain anything to a complete ding dong if they know nothing about the topic, but you’ll fail to explain it to the greatest minds if they start with any preconceptions. Cognitive bias is powerful. People will pay more for a worse product if they think the brand is better.…

  • Brands As People, People As Brands

    Brands As People, People As Brands

    People strive to be brands creating a loss of self, and often a loss of any potential brand. Brands try to be people, in programmatic and contrived ways. Both are organic as a Twinkie asking how the fellow kids are doing. On a call for a long-dead startup building its empire on Google+, someone, a…

  • Get Woke, Gain Earned Media Coverage

    Get Woke, Gain Earned Media Coverage

    Get woke go broke, rhymes. It is, however, a stupid criticism nearly every time I’ve heard it applied to a company’s advertising. The exceptions are when the criticism of wokeness is a criticism of the messaging and placement. Or when a company is truly ideologically motivated, but the latter is rare. In almost every example…

  • A Blue Check On A Pike Warns Us Not To Give Up The Web

    A Blue Check On A Pike Warns Us Not To Give Up The Web

    Today is my seventh day of Twitter limbo. On March 31st, I became Elon Musk’s mother for several hours. But the account was put into a type of quarantine. My username replaced by a dot, my photo removed, I cannot log in. But my profile, with the years-old blue check still stands like a head…

  • Stephen King’s Happiness Is A Twitter Success Metric

    Stephen King’s Happiness Is A Twitter Success Metric

    As a writer, Stephen King is famous, prolific, and respected. He’s published over 70 novels, novellas, and non-fiction books. Whatever brain chemicals Stephen King gets from using Twitter is all he receives from his free work to add value to the platform. Since King has perhaps the fewest reasons to use Twitter of any famous…

  • TikTok, Drugs, Congress, and Monopoly

    TikTok, Drugs, Congress, and Monopoly

    Very few accusations are unique to TikTok. But, to the extent that members of congress know about data brokers, I assume they feel the U.S. data brokers’ selling lists of all the closeted gay people, with cancer, taking anti depressants in Kentucky are good and clean. But first party data collection by the Chinese Communist…

  • How Forbes Monetizes The Frauds They Create

    How Forbes Monetizes The Frauds They Create

    Sam Bankman-Fried, Elizabeth Holmes, and Charlie Javice share a few things in common. They all seem to have committed fraud; though a court of law convicted only Homes at the time of writing. The three are also Forbes ’30 Under 30′ Alumni. Forbes is the best in the business at monetizing frauds on the way…