Play Bigger, Book Review
In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors. In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the […]
Search Engine Usability — Stop Thinking of SEO
Search engine optimization is not just about bringing traffic to your site. Fundamentally you are helping to solve a usability problem for the search engine. Most marketers think of SEO the wrong way. Spend 15 minutes at a Digital marketing conference and you can hear dozens of people talking about SEO from the perspective of […]
Working With a Video Production Company in the World of YouTube?
I work mostly with small companies and start ups doing what we will abstractly call “marketing”. Most of the time, I end up doing online marketing and media production. My background is as a photographer, cinematographer and editor; so I tend to make original videos and photos big parts of a social and search marketing strategy.