Category: Marketing
Play Bigger, Book Review
In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors. In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the […]
Most Marketing Books are Crap
Most marketing books are crap, and broadly speaking, most business books suck too. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical of most business books, I’m focusing this beating on marketing books only. Out of a sampling of books on marketing; it’s common to see a […]
Search Engine Usability — Stop Thinking of SEO
Search engine optimization is not just about bringing traffic to your site. Fundamentally you are helping to solve a usability problem for the search engine. Most marketers think of SEO the wrong way. Spend 15 minutes at a Digital marketing conference and you can hear dozens of people talking about SEO from the perspective of […]
Working With a Video Production Company in the World of YouTube?
I work mostly with small companies and start ups doing what we will abstractly call “marketing”. Most of the time, I end up doing online marketing and media production. My background is as a photographer, cinematographer and editor; so I tend to make original videos and photos big parts of a social and search marketing strategy.
