Play Bigger, Book Review

In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors.  In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the […]

Most Marketing Books are Crap

Most marketing books are crap, and broadly speaking, most business books suck too. Listen to this post read by Mason Pelt. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical of most business books, I’m focusing this beating on marketing books only. Out of a sampling of […]

Facebook Remarketing Using The Native Pixel

Facebook remarketing is one of the most effective tactics I’ve used. having  done retargeting on Facebook, for several years now, using Perfect Audience (Acquired by Marin Software) or Adroll. But now the barrier to entry for one of the best Facebook marketing tactics has gotten a lot lower thanks to Facebook’s native pixel. This is […]

YouTube Audience Retention Now Shows Organic and Paid

For those who don’t know, YouTube recently started showing some new Audience Retention data. You now see separate retention for organic and the different types of TrueView Advertising. One of the things I notice is that YouTube seems to only give you an Average View Duration for organic. This is a new feature, so I can’t speak to what […]

How Blacklist Word from YouTube Comments

For those who haven’t heard YouTube just rolled out a new comment system.  They still have a few bugs to work out, but I’m not here to complain. I’ll let the guys from LittleshyFiM explain Everything Wrong With Google+ Youtube Update in 1 Minute or Less and leave my comments out of it. Hopefully Google get’s most of these problems fixed quickly. All problems […]