Why Google Search Sucks And A Tribute To Neil Gaiman

Searching, “who is Neil Gaiman”, or “list of the endless in the Neil Gaiman series” will likely give searchers the answers they seek. But ask with less specificity, incorrect information, and synonyms. Google grants access to information kings didn’t have 50 years before. I have consumed so much content, books, podcasts, movies, articles, songs, and …

5 Pieces of Etiquette for Startups Approaching Advisors

Ed Note: This article by Mason Pelt of Push ROI was first published in Business 2 Community on December 12, 2015. Photo by Nadir sYzYgY on Unsplash We’re coming upon the end of the year and a lot of people are planning to take the next steps toward starting a company. I can’t back that with statistics, but as …

Learning From History To Avoid Learning From Failure Is Good

“I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.” Was said by Edison after a reporter asked him How did it feel to fail 1,000 times [when inventing the lightbulb]?” I really think failure is needed to further knowledge. But not every failure pushes the limits of human understanding. If …

Is Online Ads Management A ‘High Demand’ Skill?

Every “learn that high demand skill [online ads]” course is bull shit. How do I know? Because I’ve run an absolutely obscene amount of digital ads, and I just had to explain to a VP of marketing that advertising online is actually still relevant. I’ve been managing client ads since 2013, and I’ve run well …

Is Link Building A Waste Of Time In 2020?

“Link building is a waste of time for SEO” – At least, that is the claim made by an “SEO expert” on Linkedin. But is link building a waste of time for better search ranking in 2020? Absolutely not.  When Google started, they set themselves apart from other search engines by using off-site factors to …

Why I Stopped Calling Myself A Consultant

When someone asked what my job was, I used to tell them I was a “Consultant”. This was an accurate title. I worked with companies, largely on digital marketing, video, and product planning. I’ve stopped using the title, however, and should have given it up sooner. A few years ago, a client told me I …

Play Bigger, Book Review

In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors.  In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the …