Most marketing books are crap, and broadly speaking, most business books suck too. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical…
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You wanted to run Facebook ads so you set up a new Facebook ads account, added a payment method, installed tracking pixels for every conversion goal on your website. Heck,…
Facebook remarketing is one of the most effective tactics I’ve used. having done retargeting on Facebook, for several years now, using Perfect Audience (Acquired by Marin Software) or Adroll. But…
Search engine optimization is not just about bringing traffic to your site. Fundamentally you are helping to solve a usability problem for the search engine. Most marketers think of SEO…
For those who don’t know, YouTube recently started showing some new Audience Retention data. You now see separate retention for organic and the different types of TrueView Advertising. One of the things I notice…
For those who haven’t heard YouTube just rolled out a new comment system. They still have a few bugs to work out, but I’m not here to complain. I’ll let the guys from LittleshyFiM explain…
NOTE: This was originally published in September 2012 on the Mean Creativity blog. As that site is no lounger maintained it was re published here. My rates and types of projects…