“Link building is a waste of time for SEO” – At least, that is the claim made by an “SEO expert” on Linkedin. But is link building a waste of time for better search ranking in 2020? Absolutely not. When Google started, they set themselves apart from other search engines by using off-site factors to […]
Category Archives: Marketing
Why I Stopped Calling Myself A Consultant
When someone asked what my job was, I used to tell them I was a “Consultant”. This was an accurate title. I worked with companies, largely on digital marketing, video, and product planning. I’ve stopped using the title, however, and should have given it up sooner. A few years ago, a client told me I […]
Play Bigger, Book Review
In an older post, I claim most marketing books suck. I stand by this; Most marketing books are garbage, rehashing other, older books, written to convince big companies who can hire consultants, to hire the authors. In that post, I quote Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets — because it’s the […]
Most Marketing Books are Crap
Most marketing books are crap, and broadly speaking, most business books suck too. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical of most business books, I’m focusing this beating on marketing books only. Out of a sampling of books on marketing; it’s common to see a […]
A Simple Fix For Why Your Facebook Ads Aren’t Being Served
You wanted to run Facebook ads so you set up a new Facebook ads account, added a payment method, installed tracking pixels for every conversion goal on your website. Heck, you went all out, did your research, and installed a remarketing pixel installed on your site, uploaded custom audiences, and spent two weeks building creative […]
Facebook Remarketing Using The Native Pixel
Facebook remarketing is one of the most effective tactics I’ve used. having done retargeting on Facebook, for several years now, using Perfect Audience (Acquired by Marin Software) or Adroll. But now the barrier to entry for one of the best Facebook marketing tactics has gotten a lot lower thanks to Facebook’s native pixel. This is […]
Search Engine Usability — Stop Thinking of SEO
Search engine optimization is not just about bringing traffic to your site. Fundamentally you are helping to solve a usability problem for the search engine. Most marketers think of SEO the wrong way. Spend 15 minutes at a Digital marketing conference and you can hear dozens of people talking about SEO from the perspective of […]
YouTube Audience Retention Now Shows Organic and Paid
For those who don’t know, YouTube recently started showing some new Audience Retention data. You now see separate retention for organic and the different types of TrueView Advertising. One of the things I notice is that YouTube seems to only give you an Average View Duration for organic. This is a new feature, so I can’t speak to what […]