AI Will Break Online Search
AI is going to give super powers to Blackhat SEO, breaking online search as we know it. RIP magic box at the top of the browser where we all reflexively type “how to [blank]”, “[blank] near me”, “best [blank] Reddit”, and anything else we seek a semi-reliable answer to at any given moment. Online search […]
Human-AI Interaction Is A Partnership Based on Blind Trust
People express a lot of fear when it comes to AI. Some worry AI will grow superhuman and kill us all. Others are concerned that AI lead automation will displace over 100 million workers and devastate the economy. Honestly, either may happen because the simple truth of AI is that when machines learn, humans lose control. Currently, self-learning AI […]
Advertising Scams With MrBeast and Cory Doctorow
Every digital advertising platform wants more revenue and less expense. Policing ad quality is an expense, whereas advertising, whether the purpose is legitimate or not, generates revenue. Only when the economic incentives shift due to public outrage, demands from large advertisers or investor pressure will the companies in a position to stop advertisements of scams do something.
Why Google Search Sucks And A Tribute To Neil Gaiman
Google grants access to information kings didn’t have 50 years before. I have consumed so much content, books, podcasts, movies, articles, songs, and possibly the Ph.D. thesis of a woman from Chesapeake. I cannot remember it all. Like most, I’ll occasionally use Google to find a specific but only half-recalled crumb of content. Increasingly I […]
The 1xftrv9efs of Covid19 – Google Test
Hey all, as you may have experienced Google Search as gotten worse over time. It’s hard to find specific articles from smaller websites now even when you search for very unique titles. This post will serve as an example. At the time of writing, most of the (seven) results for “The 1xftrv9efs of Covid19 – […]
Is Link Building A Waste Of Time In 2020?
“Link building is a waste of time for SEO” – At least, that is the claim made by an “SEO expert” on LinkedIn. But is link building a waste of time for better search ranking in 2020? Absolutely not. When Google started, they set themselves apart from other search engines by using off-site factors to […]
How-To Course Market Saturation Index
People often love simple correlation metrics, in part because (aside from post hoc fallacies, like more ice cream means more murder), correlation can be an easy indicator of a broader trend. My favorite correlation metric example is the Hot Waitress Index, so dubbed by Hugo Lindgren in an article for New York Magazine. Lindgren’s point, […]