The Four, Book Review

Written by Scott Galloway, “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” reads like the highest aspiration of the edgy business book genre. Flipping to any page, and putting a finger on any sentence gives you about a 70% chance of reading an (at least semi) meaningful insight, wrapped in a warm […]

Most Marketing Books are Crap

Most marketing books are crap, and broadly speaking, most business books suck too. Listen to this post read by Mason Pelt. These books are mostly written by people selling consulting, or worse, some productized service. While I’m critical of most business books, I’m focusing this beating on marketing books only. Out of a sampling of […]