I used to make videos mocking the folks you see in ads on YouTube, Facebook, Instagram, etc. selling you some form of info product. I had to stop, because, while standing in front of a U-Haul place and talking about the haters who will claim I the great, “Dutch Ovens” don’t own all these trucks, […]
Category Archives: Business / Economics
Is Link Building A Waste Of Time In 2020?
“Link building is a waste of time for SEO” – At least, that is the claim made by an “SEO expert” on Linkedin. But is link building a waste of time for better search ranking in 2020? Absolutely not. When Google started, they set themselves apart from other search engines by using off-site factors to […]
How-To Course Market Saturation Index
People often love simple correlation metrics, in part because (aside from post hoc fallacies, like more ice cream means more murder), correlation can be an easy indicator of a broader trend. My favorite correlation metric example is the Hot Waitress Index, so dubbed by Hugo Lindgren in an article for New York Magazine. Lindgren’s point, […]
Partner Or Employee With Extra Steps?
This morning I saw a post by Paul O’Brien titled “A VC is asking 6% for acting as an advisor…” – My first thought, that is some b******t – O’Brien agreed. His post is well worth reading, and it lead me down another thought pathway. When you give out a lot of equity, you are […]
Why I Stopped Calling Myself A Consultant
When someone asked what my job was, I used to tell them I was a “Consultant”. This was an accurate title. I worked with companies, largely on digital marketing, video, and product planning. I’ve stopped using the title, however, and should have given it up sooner. A few years ago, a client told me I […]
Why I Don’t Sign NDAs, Mostly
As a general rule, I don’t sign NDAs; meaning non-disclosure agreements, because as a general rule, NDAs are BS, meaning b******t. Here’s the thing, NDAs serve a narrow function. Enforcing confidentiality when no other legal structure would require it. It’s why you don’t need Lawyers or medical personnel to sign an NDA. You also don’t […]
Not Every Company Is A Tech Company
MIT, CNBC, Wall Street Journal, and others are declaring every business is a tech company now. Listen to this post read by Mason Pelt. Technology is pervasive in all businesses and saying “every company is a tech company” makes a sexy headline. It’s like the new version of pronouncing email dead; while untrue, it’s easy […]
What I Learned Failing Three Side Hustles Last Year
Last year I started a few projects outside of my day to day at Push ROI. I wanted side hustles, the kind of small business I could actively help grow, but also that didn’t require funding more than I could bootstrap. Some of those failed pretty epically, for reasons I was sure, were in no […]