Is Online Ads Management A ‘High Demand’ Skill?

Every “learn that high demand skill [online ads]” course is bull shit. How do I know? Because I’ve run an absolutely obscene amount of digital ads, and I just had to explain to a VP of marketing that advertising online is actually still relevant. I’ve been managing client ads since 2013, and I’ve run well …

Is Link Building A Waste Of Time In 2020?

“Link building is a waste of time for SEO” – At least, that is the claim made by an “SEO expert” on Linkedin. But is link building a waste of time for better search ranking in 2020? Absolutely not.  When Google started, they set themselves apart from other search engines by using off-site factors to …

How-To Course Market Saturation Index

People often love simple correlation metrics, in part because (aside from post hoc fallacies, like more ice cream means more murder), correlation can be an easy indicator of a broader trend. My favorite correlation metric example is the Hot Waitress Index, so dubbed by Hugo Lindgren in an article for New York Magazine. Lindgren’s point, …

Why I Stopped Calling Myself A Consultant

When someone asked what my job was, I used to tell them I was a “Consultant”. This was an accurate title. I worked with companies, largely on digital marketing, video, and product planning. I’ve stopped using the title, however, and should have given it up sooner. A few years ago, a client told me I …

Why I Don’t Sign NDAs, Mostly

As a general rule, I don’t sign NDAs; meaning non-disclosure agreements, because as a general rule, NDAs are BS, meaning b******t. Here’s the thing, NDAs serve a narrow function. Enforcing confidentiality when no other legal structure would require it. It’s why you don’t need Lawyers or medical personnel to sign an NDA. You also don’t …

Not Every Company Is A Tech Company

MIT, CNBC, Wall Street Journal, and others are declaring every business is a tech company now. Technology is pervasive in all businesses and saying “every company is a tech company” makes a sexy headline. It’s like the new version of pronouncing email dead; while untrue, it’s easy to build a case for the claim. I’m …