Hey Elon Musk, Tinder Imperfectly Cracked Verification, So Can Twitter

If you were on the internet over the last week you probably heard that Elon Musk bought up stock in Twitter to the point he is now the largest single shareholder. Musk started Tweeting, like a college kid who decided to try the big Adderal for the first time, turned down a board seat, deleted …

The Metaverse Is Stupid, I Think

A few Tweets aside, I haven’t said much about the metaverse. This is entirely because I think the metaverse as currently advertised is incredibly stupid. Some see a sort of merger of the corporeal and virtual worlds, somehow different from Second Life. I see it as, at best, a gimmick and, at worst an ad-supported hellscape we are …

My Experience Working With Entrepreneur Sunil Paul

The full story about working with Sunil Paul is on Push ROI. But the highlights: Spring Free EV approached my company Push ROI about providing marketing services. Spring Free EV negotiated a contract, resulting in both written clarification of the terms and changes to the terms Spring Free EV signed the contract, and I countersigned. …

Is Online Ads Management A ‘High Demand’ Skill?

Every “learn that high demand skill [online ads]” course is bull shit. How do I know? Because I’ve run an absolutely obscene amount of digital ads, and I just had to explain to a VP of marketing that advertising online is actually still relevant. I’ve been managing client ads since 2013, and I’ve run well …

Is Link Building A Waste Of Time In 2020?

“Link building is a waste of time for SEO” – At least, that is the claim made by an “SEO expert” on Linkedin. But is link building a waste of time for better search ranking in 2020? Absolutely not.  When Google started, they set themselves apart from other search engines by using off-site factors to …

How-To Course Market Saturation Index

People often love simple correlation metrics, in part because (aside from post hoc fallacies, like more ice cream means more murder), correlation can be an easy indicator of a broader trend. My favorite correlation metric example is the Hot Waitress Index, so dubbed by Hugo Lindgren in an article for New York Magazine. Lindgren’s point, …