Do We Need Laws For Net Neutrality?

Photo by Chris Jackson / Getty Images

I’ve always supported the ideas behind Net Neutrality. A free and open internet where internet service providers would serve all sites at the best available speed and not charge websites for preferential treatment (faster speeds). For the record, I also support Santa Claus serving ALL children with the best toys his elves can churn out, […]

Remarketing With Facebook Using The New Pixel

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I’ve done retargeting on Facebook, for several years now, using Perfect Audience (Acquired by Marin Software) or Adroll. But now the barrier to entry for one of the most effective marketing tactics has gotten a lot lower. This is how you can set up Facebook retargeting using Facebook’s new tracking pixel. Go to your account […]

Search Engine Usability — Stop Thinking of SEO

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Search engine optimization is not just about bringing traffic to your site. Fundamentally you are helping to solve a usability problem for the search engine. Most marketers think of SEO the wrong way. Spend 15 minutes at a Digital marketing conference and you can hear dozens of people talking about SEO from the perspective of […]

The Cat’s Guid to Recognize Bad Clients Early

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I love all of my current clients, but I got to this point by being very selective. If you’ve never heard of the Pareto’s Principle (the 80-20 rule), it’s an economic principle that says 20% of something is always responsible for 80% of the results. Or more simply, that 20% of your clients will be responsible for 80% […]

Using Navigator To Review Images In Photoshop

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The Navigator tool in Photoshop is one of my favorites and it seems to be largely unknown. Most of the time,  I see people review images by  zooming in to view the image at full resolution, moving around to look at different areas, and zooming  back out to see the entire image. The problem with that is you can easily get lost in the image and end up missing […]

How To Find Royalty Free Music for Your Video Online

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Anyone doing professional  ( or even personal) videos knows that licensing music can get expensive and that sometimes just getting record labels to respond to your emails can take an act of God. So to get that perfect sound for your videos, do you just toss licensing out the window and buy the song off iTunes? No! You’d  get a take down […]

YouTube Audience Retention Now Shows Organic and Paid

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For those who don’t know, YouTube recently started showing some new Audience Retention data. You now see separate retention for organic and the different types of TrueView Advertising. One of the things I notice is that YouTube seems to only give you an Average View Duration for organic. This is a new feature, so I can’t speak to what […]

How I Process My Photos As Of 2013

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I’ve had a few people of late ask me how I process my photos. So, I thought I’d wright a quick blog post explaining my process–what software I use and when. I do all my photo work between Lightroom and Photoshop. For the people who assume I use Photoshop for everything and just use Lightroom as a catalogue, I don’t; I do […]

How Blacklist Word from YouTube Comments

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For those who haven’t heard YouTube just rolled out a new comment system.  They still have a few bugs to work out, but I’m not here to complain. I’ll let the guys from LittleshyFiM explain Everything Wrong With Google+ Youtube Update in 1 Minute or Less and leave my comments out of it. Hopefully Google get’s most of these problems fixed quickly. All problems […]