Creative . Photography . Video Production . Marketing
Mason Pelt works at the intersection of marketing and media arts. Having been a freelance media marketing consultant, Mason now works for the ad agency TouchStorm, doing media driven online marketing strategy for some of the biggest brands in the world. Additionally, he is the founder of the DREAMfilm Project – an umbrella organization producing several short films.
With dyslexia hindering Mason as a writer, he has always been a visual thinker, and at age twelve,when he first picked up a camera, he started using media as his format for creative expression. Learning the basics of production and design by volunteering on small projects for several charities, by age sixteen, he began working professionally for a Plano based production company, with his first projects being for JC Penney and Hoya Vision.
Mason works or has worked in just about every area of photography, video, and design. Thinking differently from most people, his handicap has, in many ways, become a benefit. Having dyslexia has forced him to think out of the box and constantly look for work arounds in life. It has made him more creative and given him a different approach to problem-solving than he could have possibly had otherwise.Mason made his move from strictly visuals into marketing almost subconsciously. In coping with dyslexia, he spent his life constantly watching how “normal” people would read, write, and communicate. By looking at how people interact with a website and how they read and consume media, it changed his designs and the way he crafted visuals like videos and photos. Because conveying anything in writing was difficult for him, Mason learned to use camera angles to evoke emotion and help tell a story.
Today Mason is an instructor for Video Marketing Guild. A board member of Dallas Fort-Worth Search Engine Marketing Association an advisor for several start ups and a member of the National Association of Press Photographers.
OLD PHOTOS WITH SLIGHTLY MANIPULATIVE CAPTIONS