Push ROI: Capital Spent, Deployed, And Made Up

I wrote a post for Push ROI, about startup BS. I hope you’ll enjoy it.

Capital: Spent, Deployed, Made Up

Most of you live in a fantasy land, where numbers are not real and, therefore may be anything you want. This comes up across every situation; a founder believes the total addressable market is the entire population of the earth, or that the conversion rate will be an easy-to-calculate 5%, or that ad spending scales perfectly across budgets, leaving no change in efficiency between $100, and $100 million. This is all nonsense, but it is at least such unrefined nonsense that everyone knows the speaker is diluted.
Mason Pelt, April 25, 2023, pushroi.com
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