Rages Against The Bird Website

I will stop raging about bird website soon. However, I had an email exchange with a client who wanted to know if they should be using Twitter in an ads strategy. I told them, definitively NO.

That client is not a big advertiser. They are a small business willing to spend $500-$1000 / month with Twitter. They already spend that with LinkedIn, and spend far more than that on Facebook, and Google. Twitter logistically cannot turn a profit without advertisers.

While $6,000-$12,000 a year isn’t much in the grand scheme, it is 62-104 Twitter Blue subscriptions. The ad agency I work for meets with about 100 SMB owners a year. Whether we sign a contract or not, we give advice, and typically statements like “never advertise with Twitter” tend to stick out in memory.

RELATED  BuzzFeed News And Twitter Blues


This microblog exists, because social networks and other bookmarking tools have far too much control over the internet. You can follow these shorter notes updates using any of the following. Be warned RSS is the only tool that cannot be taken away at the whim of a company.

Flipboard — Google News — RSS

Recent Notes